The Power of Facts

After talking about stereotypes, let’s take a look at plain truths.

To a certain extent, stereotypes reflect the truth, don’t they? Even if she bursts out laughing and say, “Oh, you are so mean,” deep down they still identify a certain group of people based on your stereotypical description, right?

And sometimes stating the plain truths is very powerful, especially truths that women hate to admit or feel too embarrassed to admit.

Truths include things that are funny in nature and things we frequently take for granted.

Have you ever wondered why “hot dog” is not a dog, “flammable” and “inflammable” (“valuable” and “invaluable”) mean the same thing, and “terrible” and “terrific” means the opposite?

Be more observant and discover new meanings in life. She’ll think you’re a sensitive, creative, smart, interesting, and fun person to be with.

The power of facts can be combined with exaggeration technique which we’ll talk about later. (I’m going to mention this over and over again in this book: don’t isolate techniques. Always do your best to combine them to strengthen the overall effect and create your original materials.)

For example, “My professor used to publish 7 books per year. If he were alive today, he’d only publish 4 or 5. And he’d be 94 years old.”