We can all agree that everyone has a sense of humor. It just comes in all shapes and sizes. As the saying goes, one man’s joke is another man’s poison.

Some people may be better at expressing humor that suits more people’s tastes. Some people are just less adept at saying the right things at the right time. And if one doesn’t exercise his sense of humor often, he goes into a vicious cycle where he loses even more of his sense of humor. However, no matter what kinds of bores you’ve met so far, you know that everyone is born with a sense of humor.

But here’s the key point: what can you do with humor?

Sure you can have fun with it—or else why do people pay for the comedy shows and those comedy channels? You can also use it to reduce tension, find a great bargain, and keep your children in their seats…you name it!

There are a thousand and one uses of humor, and they always (supposedly) lead to an ultimate goal—laughter.

Laughter is powerful—much more powerful than most people have ever imagined… and will ever know.

Let me explain.

Human beings have an obsessive desire to remain consistent. It is psychologically impossible to dislike the person who has already made you laugh genuinely for more than 5 times, because humans can’t handle the incongruity between laughter (liking someone) and disliking someone.

In other words, women tend to get closer to a guy who has consistently made them laugh! This not only occurs at a logical level (“oh, being with him gives me so much joy and I want more”), but also at a subconscious level (maintaining consistency). Once someone made us laugh, it would be very inconsistent if we develop or maintain an antagonistic attitude towards that person.

Therefore, I use laughter to make women fall in love with me. And the more I make women laugh, the better I get at it.

But I realize that I can’t possibly make all the women in the world fall in love with me. That’s why I wrote this book for you. That’s why I’ve decided to share my techniques on making women laugh.

I only have this one question for you: why must you learn to make women laugh? Since you’ve bought this book, you’ve made a commitment. And I made a commitment too—to make sure you get the most out of this book and completely transform you into a much more humorous and attractive person.

Yeah, I know being funny would be a nice quality to have. It would certainly benefit many aspects of your life, and blah, blah, blah…

But would it really matter if you stay the way you are? It’s nice to be humorous and all, but why can’t you settle for whom you are right now?

Perhaps I sound crazy, but what I really want you to think about is this: is making women fall in love with you through laughter a must for you or a should?

We never achieve our “shoulds”. (“I should exercise more”, “I should stop watching TV now”, “I should improve my public speaking skills”…) We only achieve our musts (“I must finish this project by Wednesday or I’ll be fired”, “I must leave now or I’ll miss my plane”…)

But we all get what we must have.

So must you be a funny guy?